Do You Need a Proven Insurance Marketing Plan?

Receive 12 weeks of training with insurance marketing and online lead generation strategies I usually only share inside my private mastermind program. These are the same tactics my clients use to double or triple their monthly policies.

Success Begins On Sunday- Why People Fail

Goal Setting & Why People Fail:

With it being the first Sunday of  2014 I feel its only appropriate that I address my thoughts on goal setting. Maybe its just so cliché to talk about goal setting I had an overwhelming desire to post about it. Either way I spent 4 hrs today working on fine tuning some ad strategies, brain storming, and discussing goal setting with my business partner. When we broke it down we realized some easy ways to prevent failure in your goal setting.

We have all fallen short of reaching our goals at one time or another. I wanted to figure out why this happens. Why do we fail? I think there are a few reasons why we fail.

The first reason is that we don’t set our goals properly in the first place. Many of us set goals. Most of us set higher goals from year to year. In fact I don’t think I’ve ever met anyone who set the same goals one year as they did the year prior. That would be weird. A large number of sales people do a couple of things wrong in the planning stage.

The most critical failure is not writing your goals down. You must write your goals either on paper or on your computer. That have to be visible to you and you must go through the process of putting them in written form. The other mistake that you need to avoid is the WHY. You have to know WHY you set your goal. If you decide you want to go from $150,000 in earnings to $200,000 in earnings there must be a why. Why do you want the extra $50,000. What are you going to do with the extra money? What is the purpose. You see a goal without a purpose is simply a wish and we all know we don’t make money from wishing anything.

The second reason we fail is that we don’t break the goals down. You see I told you I spent hours fine tuning strategies. What I did was take our big goal of selling out a class and broke that down to the number of ads we need to run, looked at our target audience, how many conversions, what the ROI was on each ad, and determined what strategy we needed to move forward with based on the numbers we found. You see without breaking it down to know how man people saw the ad, to how many people clicked, the ad, to how many people who clicked the ads watched the video, to how many people clicked the ad & watched to video went in and clicked through to the site, ect we could have never determined exactly what we needed to do to sell out our program.

This holds true for your goal of making and extra $50,000. You need to know how many calls/ads you need to make/ how many appointments you need to set/ how many sales you need to make on a daily, weekly, monthly, and yearly basis to create an effective strategy.

A third reason for failure is excuse making. We simply make excuses not to reach each goal. If you don’t make the number of calls you need to in a day you make an excuse up (well I had that meeting that took to long) rather than putting in the extra work necessary to get those calls in before you leave for the day. You tell your self you will make the extra calls “tomorrow” but we all know that yesterday and tomorrow don’t exist we only have this moment today.

If you enjoy this post share it with a friend so they too can avoid the pitfalls of ineffective goal setting.

About the Author Sean Matheis

Sean Matheis founded Agency Alliance, the elite mastermind program for insurance agents, and The Millionaire Masterminds with the most recognized celebrities & professional athletes on their coaching roster.

follow me on:

Do You Need a Proven Insurance Marketing Plan?

Receive 12 weeks of training with insurance marketing and online lead generation strategies I usually only share inside my private mastermind program. These are the same tactics my clients use to double or triple their monthly policies.