Do You Need a Proven Insurance Marketing Plan?

Receive 12 weeks of training with insurance marketing and online lead generation strategies I usually only share inside my private mastermind program. These are the same tactics my clients use to double or triple their monthly policies.

Facebook Reactions Released

Now you can do a whole lot more than “like” a Facebook post. “Love,” “Haha,” “Wow,” “Sad,” and “Angry” are five new Facebook buttons that people can click when responding to a post.
Anyone who uses Facebook can now choose from these “Reactions” on top of liking, commenting or sharing something.

This is A HUGE opportunity for those that are using social media for business.

According to product manager Sammi Krug, narrowing down the set of possible responses and making sure the emoji faces would be “universally understood and equally useful” were the two of the biggest challenges.

“We wanted to be really, really careful about which reactions we [launched],” she told CNNMoney in an interview last week. “Are we giving people more tools to express themselves more accurately and authentically?”

Before Wednesday’s global release, Reactions was already live for Facebook users in Spain, Ireland, Chile, the Philippines, and a few other countries. Initial reactions to Reactions has been positive, according to Krug, and “Love” has been the most popular.
“Yay” — an eyes-closed smiley face — was scrapped after tests found that not everyone grasped its meaning.”That was one of the bigger surprises,” said Krug.

Related: Facebook has a sharing problem
Missing from this set of responses is a “dislike” button — an option CEO Mark Zuckerberg first hinted at in September. But launching a dislike button would have risked turning Facebook into a place where people vote posts up or down.”That doesn’t seem like the kind of community that we want to create,” Zuckerberg said during a town hall Q&A.
Reactions marks one of the biggest changes to the Facebook platform since its inception 12 years ago –right up there with News Feed and Timeline.
Like those functions, this overhaul is another attempt at keeping Facebook fresh, and deepening people’s attachment to the website and app.

As you are posting you need to keep these new options in mind. You can align your post based on the new reactions which can garner EXPONENTIALLY more engagement increasing your profile edgerank. We all know that the higher your edgerank score the better placement in the news feed you will have.

 

*Article Credit –> www.money.cnn.com

About the Author Sean Matheis

Sean Matheis founded Agency Alliance, the elite mastermind program for insurance agents, and The Millionaire Masterminds with the most recognized celebrities & professional athletes on their coaching roster.

follow me on:

Do You Need a Proven Insurance Marketing Plan?

Receive 12 weeks of training with insurance marketing and online lead generation strategies I usually only share inside my private mastermind program. These are the same tactics my clients use to double or triple their monthly policies.