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Receive 12 weeks of training with insurance marketing and online lead generation strategies I usually only share inside my private mastermind program. These are the same tactics my clients use to double or triple their monthly policies.

5 Tips For New Instagram Algorithm

1. Engagement for CLTV?

With these algorithm updates, the content that people “would be most interested in” is surfaced first. What this means is that customers who regularly engage with your content will see more of it. This can keep your brand top-of-mind for the people who are already interested in it.

2. Don’t Spam

When Facebook updated its ranking algorithm in 2013, the network penalized pages that “asked for Likes” (as opposed to posting content that is relevant and engaging).

This will likely become a factor on Instagram as well. Focus on content that people want to engage with, instead of telling them to.

3. Importance of a Paid Strategy

Like we’ve seen on other networks, this will likely impact organic reach. All this means is that you’ll need to incorporate a paid strategy (as well as an organic one) on Instagram.

Paid and organic social are becoming more and more intertwined, and if your strategies live in silos, you’re missing out on big opportunities.

4. Connect with Your Audience

Like Facebook, there’s a good chance that the relationships between users will have an impact on the content that’s surfaced first. Your follower count won’t be the only audience factor that matters. As a brand, you’ll want to develop a “follow” strategy to ensure that the right users have the highest likelihood of seeing your content.

5. Prioritize Your Influencer Strategy

Influencer marketing is becoming a major component on Instagram, and this will only amplify that. Influencers will likely surface higher in feeds because they’re creating engagement within groups of users that have similar characteristics.

If you use Instagram for marketing, there’s a good chance this change will impact you. Luckily, it’s not the end of the world. If you can stay focused on delivering good content to relevant audiences, the tactical shifts will seem less daunting. Keep an eye on brands you respect to identify strategic shifts as this change takes hold. What can you learn from them?

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*Article credit – Kevin Shivley

About the Author Sean Matheis

Sean Matheis founded Agency Alliance, the elite mastermind program for insurance agents, and The Millionaire Masterminds with the most recognized celebrities & professional athletes on their coaching roster.

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Do You Need a Proven Insurance Marketing Plan?

Receive 12 weeks of training with insurance marketing and online lead generation strategies I usually only share inside my private mastermind program. These are the same tactics my clients use to double or triple their monthly policies.